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Brooklyn Beckham on His Journey to the Hot Sauce Aisle

By Condé Nast

Brooklyn Beckham on His Journey to the Hot Sauce Aisle

From pasta cook-offs with his soccer star dad to the launch of Cloud 23, his new hot sauce brand, Beckham is focusing on a career driven by his love of food.

Brooklyn Peltz Beckham has determined his current life path will be charted by his palate.

The now 25-year-old first-born child of soccer icon David Beckham and designer-entrepreneur Victoria Beckham embraced the kitchen during the pandemic, evolving from self-proclaimed "foodie" to packaged goods entrepreneur with a soft spot for the hot sauces we all love -- Frank's RedHot, Cholula, and even Truff.

Peltz Beckham first flirted with making hot sauce two and a half years ago with his wife. "We were drunk in the kitchen together, and when you make hot sauce, it really kind of stinks up your whole house, and it was burning our eyes," he says. "We were having just such a laugh with it."

He recently launched Cloud23, a condiment line named after his favorite number, which he says is also the jersey number his father sported while playing for Real Madrid and the LA Galaxy and the date he proposed to his wife. The brand has millions of dollars in backing, exclusivity with Whole Foods Market, and Peltz Beckham's more than 16 million Instagram followers ready to eat up his culinary adventures.

Ahead of the launch, we chatted about plunging into the hot sauce market, pasta cooking competitions with his dad, and his infamous technique for grilled cheese.

This interview has been condensed and edited for clarity.

You turned to a career in food during the pandemic. Why did that feel right after exploring so many other avenues?

Brooklyn Peltz Beckham: I've always been a foodie, but probably through the pandemic, I really started cooking and exploring in the kitchen more. I wanted to get into more of the business aspects of cooking. I fell in love with it. My dad and I love cooking pasta dishes. We compete to see whose spaghetti Bolognese is best.

What was your relationship to food growing up?

BPB: It has been a very big part of my life. I was lucky enough to travel and live in all these amazing places with my mom and dad, like Madrid, Milan, LA, Manchester, London, New York. And my dad's a very big foodie, so it was always me and my dad going into all these restaurants, trying all these different types of food and cuisines.

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