In an era when businesses are pressured to enhance efficiency and embrace sustainability, process mining and artificial intelligence integration have emerged as pivotal strategies. For BMW Group, automotive process mining is of key importance moving forward.

Companies these days must seek to get the most out of their data that they can. But organizations with the right data must also optimize their processes, according to Patrick Lechner (pictured), head of process mining and robotic process automation at BMW Group.

"At BMW, we saw that only with optimal processes can we win, we can be the leader in our field," he said. "Therefore, it's really crucial to combine data and processes in the best possible way. We've really managed to do that in the last couple of years."

Lechner spoke with theCUBE Research's Rob Strechay and Savannah Peterson at Celosphere 24, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. They discussed the role of process mining in optimizing business efficiency and the importance of leveraging AI for enhanced sustainability. (* Disclosure below.)

Over the past couple of years, BMW has started its main process mining, including with the engineering, production and customer support teams, according to Lechner. But since then, it has grown.

"Now, for me, it's really working with the different business units to understand what are their needs," Lechner said. "What are their pain points in the processes? How can we help them to create transparency, end-to-end, of their processes? This is really the exciting bit."

Every car produced by BMW is influenced by Celonis, as the process mining capabilities span across various divisions. The automotive world is changing very rapidly, and so the company must as well, according to Lechner.

"We have to adapt constantly to new competitors, to new demands of the outside world, and this is where we help our businesses to get even better," he said.

Here's the complete video interview, part of SiliconANGLE's and theCUBE Research's coverage of Celosphere 24: