Instagram's new 'profile card' features a QR code that makes it easier to connect and network.

Instagram has introduced several major changes and updates during the last couple of months -- including new features and privacy protections.

Today, the social site announced profile cards: Users no longer need to type in handle names to find a mutual or new connection; now you can set up a profile card that makes you easily findable with a custom QR code.

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The new feature is not unlike the way that digital payment apps, such as Venmo and Cash App, enable their users to share profiles. Instagram's version is a two-sided profile card with one side for the scannable QR code and the other side featuring your IG handle, profile picture, short bio, and a song of your choice.

Instagram compares the new update to the digital version of a business card that you can design to house contact links and showcase your bio "in one sleek digital package." It's a great way to network and "make new connections," Instagram added, and -- by adding a favorite song -- to attract new friends with similar interests.

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This upgrade will be helpful for content creators, freelancers, and small businesses, but it's not so obvious how it can be helpful for users who use Instagram as just a social media platform -- other than further professionalizing casual interactions. Ultimately, this speaks to how many social media platforms are encouraging users to develop their personal brands.