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WhatsApp tests event feature for community announcement groups

By Johanna Romero

WhatsApp tests event feature for community announcement groups

WhatsApp, the messaging platform that is used by many worldwide, is further enhancing its community management offerings by introducing a dedicated event feature within community announcement groups. Currently in beta testing, this feature promises to streamline event organization and communication within large communities, making it easier for admins and members to stay informed and connected.

The crux of this update lies in its integration with community announcement groups. These groups serve as central hubs for important community updates and notifications, ensuring that all members, especially newcomers, receive crucial information. By enabling admins to create and manage events directly within these announcement groups, WhatsApp ensures maximum visibility and engagement.

The traditional method of sharing events in regular community group chats often led to information getting buried under a deluge of unrelated conversations. The new feature addresses this by leveraging the admin-only messaging restriction in announcement groups. This dedicated space ensures event details remain prominent and easily accessible, mitigating the risk of vital information getting lost in the middle of casual chatter.

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