After lashing out against Microsoft at the Dreamforce customer conference, Salesforce CEO Marc Benioff has taken another swipe at his competitor. "When you look at how Copilot has been delivered to customers, it's disappointing," Benioff wrote in a post on Twitter/X. "It just doesn't work, and it doesn't deliver any level of accuracy. Gartner says it's spilling data everywhere, and customers are left cleaning up the mess," he said.

"I have yet to find anyone who's had a transformational experience with Microsoft Copilot or the pursuit of training and retraining custom LLMs" the Salesforce CEO concluded. "Copilot is more like Clippy 2.0."

At Dreamforce 2024, Benioff had already compared Microsoft's Copilot to Clippy, the Office assistant Microsoft released in 1997. The animation in the form of a cartoon paper clip appeared in certain work situations, asking if users needed help and giving suggestions. However, Clippy was not well received. Too intrusive and annoying, was the criticism of many users. In 2001, Microsoft deactivated Clippy by default, and a few years later the unloved Office assistant disappeared from the program altogether.