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EMF Agrees To Purchase Longtime Hispanic Radio Partner | Radio & Television Business Report


EMF Agrees To Purchase Longtime Hispanic Radio Partner | Radio & Television Business Report

An agreement was announced on Thursday morning (12/12) by Educational Media Foundation and Radio Nueva Vida parent Association for Community Education, Inc.

Terms of the transaction were not shared; a LMS filing is forthcoming, as the proposed transaction awaits FCC approval.

EMF says the deal allows both Radio Nueva Vida and its own operation to expand their combined overall reach, and better serve the Spanish-language community of Christians across the U.S.

"For more than 42 years, EMF has been a pioneer in using media to share the Gospel," said Tom Stultz, the interim CEO of EMF. "This alignment with Phil and Mary Guthrie and the RNV Team will enable us to innovate and reach new audiences, ensuring our mission continues to thrive in a whole new way."

Following FCC approval, EMF will become the sole member of the Association, effectively becoming its parent company. Radio Nueva Vida team members will remain on staff as part of the subsidiary.

The two ministries have already been working together for nearly 15 years. As such, the acquisition is not surprising.

Radio Nueva Vida President Phil Guthrie commented, "Since 2010, Educational Media Foundation has partnered with Radio Nueva Vida to serve the rapidly growing

Spanish-speaking population. I am thrilled we are solidifying our Kingdom partnership; there is so much work to do, and I know with God's help, together we'll be better."

Better service for the Hispanic audience has been a key goal for EMF. Earlier this year, Música de Adoración! debuted as a Spanish-language Worship Music stream powered by radio network Air1.

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