When Jaylen Brown wasn't selected to play as part of USA Basketball at the 2024 Olympics, he made it known he didn't agree with the decision. Brown took to social media to voice his displeasure, including calling out the decision-makers and, namely, Nike.
So all Brown could do was turn the page on 2024 and potentially look at the 2028 Olympics in Los Angeles. However, in speaking on the Stephen A. Smith show, Brown made it clear he still wasn't going to entertain signing with Nike.
"I'll say this," Brown said. "In 2028, if I have to sign to Nike to increase my likelihood to play USA Basketball, I'll pass."
Brown has been vocal about criticizing Nike in the past, including with his recent snub from the Olympics team. At the 2024 Summer League in Las Vegas, Brown said he believed Nike had a factor in the decision to leave him off the U.S. men's national team. Brown declined to go into the specifics of that decision, saying that was for another time. (Celtics teammate Derrick White was picked to replace the injured Kawhi Leonard on the team.)
Nike, of course, is the lead sponsor for USA Basketball and has some influence. But USA Basketball managing director Grant Hill shrugged off those claims that Nike snubbed Brown, calling it a conspiracy theory. Hill also promised Brown he'll have a fair shot to make the 2028 Olympics team when the time comes in a few years.
Brown was signed with Adidas earlier in his career, though it's been a few seasons since his contract has been up. The 2024 NBA Finals MVP recently announced his new personal sneaker line, 741 Performance. Part of his decision to make his own sneaker, Brown said, was out of boredom. But in his segment with Smith, Brown also criticized the sneaker industry as a whole for its influence and power over the basketball world.
"I think the industry definitely needs new energy, some new creativity and some new options," Brown said. "I think the way the shoe companies go about issuing deals and illustrating people's value in terms of IP, in terms of creative control, in terms of how involved you are in the process -- I think it needs to change."