Emma Mattress launches Black Friday-beating 4th of July sale, with prices from $296 for its top memory foam mattress

If you're shopping 4th of July sales for an excellent value memory foam mattress from a top-rated brand, I highly recommend the new Emma Sleep sale. There you can save up to 60% on all Emma mattresses when you enter the discount code TOM10 at checkout.

Prices start from just $296 for the Emma Original memory foam mattress, which is fantastic value for money. A queen is discounted to $521, beating the brand's Black Friday prices ($329 for a twin and $579 for a queen). It also undercuts major rivals such as the Nectar Memory Foam Mattress ($649 for a queen) and the cooling Cocoon by Sealy Chill ($699 for a queen).

My job involves testing a range of mattresses, and I recommend the Emma Original as one of this year's best mattresses for all sleepers seeking a softer, contouring and affordable memory foam bed. At up to 60% off, this is right up there with the best 4th of July mattress sales I've seen.