Each day, over 95MM photos and videos are posted on Instagram alone. Whether the "10-second rule" is accurate or not, a business clearly has little time to capture the attention of consumers. Helping organizations to solve this problem and connect with their online customers is Social Media Manager/Producer Stacey Manoharan. She is the creator and manager of the Just Collab Instagram page, where companies can learn about trending audios that can help them to create unique content and stand out in a crowded online space. Under Stacey's management, the Just Collab IG page grew from zero to 114,000 followers in just three months, amassing more than 200 million views. By revealing trending sound effects, movie clips, songs, audios from TV shows and movies, and original recordings, Stacey is empowering businesses to increase engagement with posts and build long-lasting customer relationships.
Stacey is an early Instagram adopter and an expert content creator who travels the world, working with luxury resorts, corporations, influencers, and celebrities to maximize their online space. Her expertise lies in social media marketing, content creation, talent management, and influencer campaigns. She has used her eye for design, analytical skills, and creativity to achieve a 900% growth in Lane Eight's influencer program, collaborate with the Maldives Tourism Board to increase its post-COVID tourism rates at Soneva Jani and Soneva Fushi, and run an online campaign for Soori Bali. She also manages the social media channels of high-profile influencers with more than 500,000 followers.
Stacey explains that she started Just Collab's Instagram page to alleviate the frustration felt by business owners who are not sure how to develop engaging content. "Connecting with online consumers can often feel like a moving target, yet it is vital for the success of an organization," Stacey says. "The question, of course, is how you can do that when there are so many demands for their attention. I decided to specialize in trending audios on Instagram because more online consumers are engaging with this platform. By aligning Just Collab's content with these trends, I have not only increased the page's visibility but also provided business owners with a resource full of unforgettable audios."
While these audios have become Just Collab's signature method for content creation, she has expanded the page to include practical advice on how to effectively feature products or services. "I post tips and tricks for pitching to companies, enhancing content quality, and planning social media feeds to maximize engagement. The page offers practical advice on how to effectively feature products or services," Stacey reveals. "The goal is to take the confusion out of connecting with online consumers so that business owners feel more confident and are more proactive with their social media campaigns."
Two campaigns in particular have stood out due to their significant impact. The first campaign reel, set in Europe, has captured wide audience attention by showcasing a creative use of a trending audio that effectively demonstrates a product feature. The second campaign reel, which has received over 600,000 likes, utilizes a unique storytelling approach with a trending audio.
"What makes both so impactful is that they balance being easy to use with being unforgettable," Stacey states. "That is one of the best things about audio - it doesn't have to be hard to be memorable. One post, created strategically, can elevate brands above their competition."
As effective as Just Collab's IG page and trending audios are, Stacey understands that content creators cannot be complacent. "I am always looking to the future and staying a few steps ahead so that I define trends instead of repeating them," she says. "With online content creation, there will always be an element of uncertainty. That, however, is what makes it so exciting - stepping out into the unknown and seeing what comes out of your imagination and dazzles your viewers."