November 6, 2003: After porting iTunes to Windows, Apple sets a new record for digital music sales: a massive 1.5 million downloads in one week.
Bringing iTunes to PC users opens up a new, lucrative market for Apple. The record-breaking sales clock in at five times more than the 300,000 downloads that file-sharing service Napster (remember it?) achieved in its debut week. And 1.5 million is double the 600,000 iTunes downloads per week Apple reported selling to Mac users prior to the Windows release.
The iTunes Music Store arrived on Windows on October 16, 2003. That was a full six months after launching on Mac. One reason for the delay? Apple CEO Steve Jobs was reluctant to end the exclusivity of iTunes.
He told his lieutenants at the time -- Phil Schiller, Jon Rubinstein, Jeff Robbin and Tony Fadell -- that both iTunes and the iPod music player boosted Mac sales. The other execs countered this argument by pointing out that declining Mac sales could never outweigh the gain from increased iPod sales. They eventually convinced Jobs.
"The iTunes Music Store has revolutionized the way people legally buy music online, and now it's available to tens of millions more music lovers with iTunes for Windows," Jobs said in a press release at the launch. "While our competitors haven't even come close to matching our first generation, we're already releasing the second generation of the iTunes Music Store for Mac and Windows."
As a result of this clash of ideas, the first week of iTunes on Windows likely proved a bit tense for Apple's top brass. In the end, however, it marked a major milestone in the continued success of iTunes.
"The unbeatable combination of iPod and iTunes offers music lovers a seamless experience for buying, managing and listening to their digital music collections anywhere," said Jobs in a press release marking the 1.5 million downloads milestone.
Later on, Jobs joked about giving Windows users access to such a beautiful Mac app. He famously called it like "giving a glass of ice water to somebody in hell."
In 2003, Apple's music service was growing at an astonishing rate. By August 2004, the iTunes Music Store catalog reached 1 million songs in the United States. (That was a first for an online music service.) It also racked up more than 100 million song downloads.
Do you remember the first song you ever downloaded on iTunes? Let us know in the comments below.