While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive attention for creators and brands.

And if you're looking to get in on that interest, then this infographic is for you. The team from Giraffe Social Media have put together an overview of the key factors that drive the TikTok algorithm, along with a range of key usage stats and insights.