"I think that since the vast majority of shoppers are male, and the majority of those are new Canadians and American, it causes issues, especially when you message them and they don't understand what you're asking them or telling them," he told HuffPost.

Stats seem to to back Romagnoli's suggestion up, at least in big cities. A 2020 study out of University of California, Santa Cruz found that In San Francisco, nearly 80% of app-based ride-hailing and delivery service workers are people of color, and a majority are immigrants. In New York City, app-based food delivery workers are disproportionately male, young and from immigrant communities, according to the city's Department of Consumer and Worker Protection.