This fall, a growing number of Americans are taking part in Sober October, which is a month where participants abstain from alcohol.
Sober October began in 2014 and was started as a fundraising campaign for the U.K. based charity, Macmillan Cancer Support. The month-long break from alcohol appeals to the growing community of so-called sober-curious people. And now, new research from the Boca Recovery Center has revealed which states are going dry and why.
Boca Recovery Center surveyed over 1,000 Americans and found that one in four are planning to participate in Sober October this year, with a further quarter considering it. Millennials and Gen Z appeared most interested in participating. The center also used Google Search Trends to examine interest in Sober October and ranked this by state.
The top three states most interested in Sober October are:
Eighty-four percent of those planning to or considering Sober October are confident in their ability to abstain from alcohol throughout the month.
A further 23 percent of Americans are planning to remain alcohol-free throughout the holiday season, and 62 percent of those planning to take part in Sober October intend to remain alcohol-free through the holiday season.
Gary De Carolis, Executive Director of Recovery Partners of Vermont told Newsweek in an email that, "We have a lot of sober activities in September, which is National Recovery Month." He said that they host a Recovery is the Answer conference in October which "pulls in staff in Vermont's Recovery System," and that they also have a "Recovery Stars Benefit Dinner and Silent Auction."
"All of this activity helps not only those who work in the field and are in recovery themselves but affords the public a chance to better understand that recovery from addiction can and does happen for thousands each and every day."
According to the Addiction Group, 27.5 million Americans have experienced alcohol use disorder (AUD), which equates to one in 10 adults. They reported that 20.5 million (75 percent) of those people had recovered successfully.
The Addiction Group reported that of recovered alcoholics, 39.5 percent choose to remain abstinent, and 17.7 percent have chosen to drink responsibly while maintaining a low risk of relapse.
But Sober October has appeal to people on all ends of the alcohol use spectrum. The sober curious movement has picked up in recent years, driven by younger generations. According to Mintel, nearly three-quarters of Gen Z and Millennials either closely follow or are interested in trying out a sober curious lifestyle.
Mintel reported that nearly half (47 percent) of Americans say that giving up alcohol in its's entirety is too difficult, with consumers reportedly moving toward mitigation rather than elimination and moving to consume less alcohol.