Dunkin' Donuts has amused its fanbase and competitors alike following a rather spicy post to the brand's Instagram account.

The post in question was one of a series of Halloween-themed posts made to advertise Dunkin's offerings ahead of Spooky Season, which includes a new drink, donut and a custom Munchkins bucket. While the first couple of posts were relatively tame, the spicy one on Tuesday included some not-suitable-for-work messaging.

"YA GIRL SAID IM NOT SO ITSY BITSY," the post reads.

Hundreds of people and a handful of brands, including Walgreens, took to the comments to either praise Dunkin's marketing team or keep the bit going for as long as possible.

No one has kept the "bit" alive better than Dunkin,' which continues to hit Instagram with the new content. They even launched merch of the "spider donut" mascot, which has already sold out, according to Dunkin.'

"Dunkin in their unhinged era. Pop awffffp," one user wrote.

From Pringles to Smarties, anyone who is anyone commented on the Dunkin' post, which will be included below.

Others like Walgreens and the QVC home-shopping network jokingly begged Dunkin' to cut it out.

"Dunkin please my girls on here," wrote Walgreens accompanied by a crying face.

The Roger Williams Park Zoo in Providence, Rhode Island, felt similarly, writing "I can't handle this today."

Smart Sweets summed up the move well, only writing: "Real."

Dunkin' is going all out for Halloween, dropping a number of menu items and offering deals for rewards members and merchandise.

Menu items include:

Dunkin' is also dressing up its classic vanilla, chocolate, and strawberry frosted donuts with a "festive blend" of chocolate and orange sprinkles to sweeten the celebrations, the company said in a news release.

Dunkin' rewards member deals:

Customers can create a free account on the Dunkin' app by visiting dunkinrewards.com.

Dunkin' merch:

Dunkin' fans can also represent the brand with the popular DunKings tracksuits, which were made popular in Dunkin's Super Bowl LVIII ad.

According to the company, the tracksuits are available in three versions of Halloween "to fit every type of trick-or-treater." The three versions include:

The company is also bringing back its 6-foot Inflatable Spider Donut Halloween decoration, available exclusively on ShopDunkin.com for $55.