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In the conference halls of Fort Lauderdale's Hard Rock Hotel and Casino last week, representatives of the United Kingdom's government were among the more surprising attendees.

This was the Soccerex conference, a two-day indoor fair where people -- paying hundreds of dollars for entry -- hear from panels that include owners, investors and executives from soccer teams in the United States and Europe, while a variety of sport agents, league representatives, lawyers, software specialists, artificial intelligence marketeers and aspiring entrepreneurs wander around an exhibition room.