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Apple updates MDM tools for new Apple Intelligence features

By Jonny Evans

Apple updates MDM tools for new Apple Intelligence features

The business-focused improvements show the company's commitment to these markets.

Apple has introduced significant improvements for enterprise IT admins in the newly-released iOS 18.2, including the power to manage the latest salvo of additional Apple Intelligence features and more. Here's a swift look at what's new.

Apple's approach to generative AI (genAI) is all about combining convenience with privacy. That means it has built large language models (LLMs) that work on the device, supplemented by highly secure cloud-based models that use highly secure Apple servers in data centers, and partnerships with third-party services to handle tasks the company's own models can't accommodate.

That last thing -- use of third-party services -- is where some Apple customers might need reassurance. That's because people might at times share what should be confidential data with these services, which could place companies or individuals at risk of running afoul of data protection laws. Apple has only one genAI partner at this time, OpenAI, and to help mitigate such issues the ChatGPT developer says it does not keep private information pertaining to a request. With cloud queries heavily encrypted, Apple keeps no information at all, which is part of the attraction of using its own LLM models, and users can choose not to work with ChatGPT at all, if they prefer.

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