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Off-White™ has entered into its first partnership with an American sports team. The Milan-based streetwear company founded by the late Virgil Abloh continues to bridge the connection between fashion and sports. The brand has announced a new multi-year partnership with WNBA team, New York Liberty.
To mark the start of their multi-year collaboration as the team's first official style and culture curator, the team was presented with a first-of-its-kind varsity jacket to wear to the first game of the playoffs. The partnership leans into the intersection of style, sports and culture in New York and through this new brand relationship, Off-White™ will be releasing unique fashion capsules each year, all while driving authentic community programming and partnering with Liberty players to celebrate Women's History Month, Black History Month and Pride. This announcement comes a week after Off-White™ showed its collection for the first time during New York Fashion Week. Just as how Off-White™ is a catalyst for change, the Liberty team are similarly disrupters in their space.
Off-White™'s Cristiano Fagnani said in a statement, "Off-White is a catalyst force for change, creating platforms and giving voice to a community of young radicals, groundbreaking talents and unique cultural forces. The New York Liberty are leading the change in the world of sports, demanding attention and being bold. Sport is evolving and women are making history by owning it. We are thrilled to partner with this inspiring team and create together a space that doesn't exist, by pushing the boundaries to create the future. For everyone." CEO of New York Liberty Keia Clarke responded, "WNBA players are being seen as style icons like never before, while also driving culture in previously unimagined ways," said New York Liberty CEO, Keia Clarke. "This recent shift presents an optimal moment for the New York Liberty and Off-White to come together to push boundaries even further and create new experiences that blend sport, fashion and culture in authentic ways that transcend the basketball court."
The team debuted their new varsity jackets over the weekend for the Liberty's first 2024 playoff game at Barlcays Center. The custom Off-White™ jackets top off the beginning of the partnership. Only a limited number of jackets will be available for fans to customize and pre-order at Barclays Center during select playoff games. Get a closer look at the jacket below or above.