Interestingly, price increases appear to be even higher for people who signed up for Premium through Apple on an Apple-branded streaming device. This Reddit user in Sweden saw a whopping 60% price increase. However, this appears to be a"tax" for paying through Apple instead of directly through Google, as the price increase for people who don't go through Apple is much lower. Still, even if users cancel their subscription through Apple and then resubscribe through Google, they will still be paying more.