For a £150 donation, supporters can become a "High Flyer" and have their name, or the name of a loved one, community group, or someone special, featured on the charity's new H145 helicopter.

The names will be displayed in the chevrons on the underside of the helicopter.

In addition to having their name on the helicopter, High Flyers will receive a personalised certificate and a limited edition commemorative coin in recognition of their contribution.

The charity says that every name on the helicopter helps ensure that its flight doctors and critical care paramedics can continue to deliver hospital-level treatment and medicine at the scene of incidents.

Supporters will be able to view their chosen name in its position within the chevrons via an online platform once all the High Flyers are in place.

The charity also plans to display the names at selected charity events in the future.

Captain Danny Shorter, a pilot with the charity, said: "Every mission we undertake is made possible by the generosity of our supporters.

"The names on our helicopter will serve as a constant reminder of the lives and communities we are here to serve.

"It's incredibly humbling to know that these names will represent stories of love, loss, and hope, carried with us on every flight."

The charity's new helicopter, registered G-HMAA, will be used to attend those in their critical hour of need across the heart of England.

To find out more and become a High Flyer, visit highflyers.midlandsairambulance.com.

For more information on the work of Midlands Air Ambulance Charity, visit midlandsairambulance.com.